Hello! I’m Sydney, a passionate UX Researcher and Strategist dedicated to unlocking the heart of user experiences.

Introduction

With a canvas that spans 8+ years in the vibrant field of UX, I blend art and science to create digital solutions that aren't just usable, but genuinely delightful.

Driven by curiosity and a relentless pursuit of excellence, I’ve navigated through diverse industries, from startups to large corporations and non-profit organizations, each step of my journey adding layers to my expertise. My role? To delve deep into user psychology, unearth actionable insights, and weave these into strategies that propel products beyond the ordinary.

But who am I, really? Underneath it all, I'm someone who believes in the transformative power of empathy. Someone who sees every challenge as a puzzle, waiting to be solved with creativity, innovation, and a dash of intuition. My mission is simple: to make the digital world a more intuitive place, one project at a time.

Join me as I share my journey, my insights, and my visions for the future of UX. Whether you're here out of professional curiosity, seeking collaboration, or just browsing, I'm thrilled to have you along for the ride.

Professional Journey

My journey into the world of User Experience Research and Strategy began from a place of curiosity—curiosity about how technology shapes our lives, how we interact with digital products, and most importantly, how those products can be designed to genuinely make a difference. With a foundation in business + human-centered design, I quickly gravitated towards the human side of technology, leading me to specialize in UX research and strategy.

Over the years, I have had the privilege of working across a broad spectrum of industries. Each role offered unique challenges and learning opportunities, deepening my expertise and passion for UX research and strategy. My career milestones include leading the UX research for an innovative vaccine passport app that transformed the way thousands of New Yorkers got back to the things they loved, to pioneering a user-centric redesign for a financial insight platform, dramatically improving user satisfaction and engagement.

As I progressed, I became adept at navigating the complex landscape of user needs, business objectives, and technological constraints. My approach evolved to not just solving problems, but anticipating them, ensuring that the user experience always remained at the forefront of product development and strategy.

I've partnered with multidisciplinary teams, fostering a culture of user-centricity and continuous learning. I’ve turned insights into action, pushing the boundaries of what's possible in creating intuitive, empowering, and impactful digital experiences.

Today, I stand as a seasoned UX strategist and researcher, with a rich portfolio of successful projects and a track record of driving innovation and growth. My journey continues with the same curiosity that started it all, always looking for new ways to enhance the intersection of users, technology, and business.

Expertise and Skills

In the realm of User Experience Research and Strategy, my expertise spans a comprehensive range of skills that bridge the gap between user needs and business objectives. Here’s a breakdown of my core competencies:

UX Research:

  • Qualitative and Quantitative Research: Expert in conducting in-depth interviews, surveys, usability tests, and ethnographic studies to gather actionable insights.

  • Data Analysis and Synthesis: Skilled in analyzing complex datasets to uncover patterns, trends, and user behaviors that inform strategic decisions.

  • Persona Development and Journey Mapping: Expert in creating detailed user personas and mapping user journeys to visualize the full spectrum of user interactions and experiences.

UX Strategy:

  • Product Vision and Roadmapping: Skilled at defining product vision and developing strategic roadmaps that align UX with business goals.

  • Stakeholder Engagement: Experienced in collaborating with stakeholders across functions to ensure UX strategy aligns with broader business objectives.

  • Service Design: Knowledgeable in applying service design principles to enhance the entire user service experience, ensuring consistency and quality across touchpoints.

Design and Prototyping:

  • Wireframing and Prototyping: Proficient in using tools like Sketch, Adobe XD, and Figma for creating both low-fidelity wireframes and high-fidelity prototypes.

  • Information Architecture: Skilled in organizing information in an intuitive manner, ensuring content is accessible and navigable.

  • Interaction Design: Experienced in designing interactive elements for optimal usability and user engagement.

Technical Skills:

  • Design and Prototyping Tools: Proficient in a variety of UX and UI design tools, including Adobe Creative Suite, Sketch, Figma, and InVision.

  • Analytics and Testing: Competent in using analytics tools like Google Analytics and A/B testing platforms to measure user engagement and iterate on design solutions.

  • Basic Coding Knowledge: Familiar with HTML, CSS, and JavaScript, allowing for effective communication with development teams and a deeper understanding of technical constraints.

Soft Skills:

  • Empathy and User Advocacy: At the core of my approach is a deep empathy for the user, advocating for their needs and experiences in every project.

  • Communication and Collaboration: Excellent communication skills, facilitating effective collaboration with teams and stakeholders to align vision and implement user-centered solutions.

  • Problem-Solving and Critical Thinking: Strong analytical skills, capable of identifying challenges, analyzing solutions, and applying critical thinking to solve complex problems.

This blend of research acumen, strategic thinking, design skills, and technical knowledge enables me to deliver comprehensive UX solutions that drive user satisfaction and business success. My commitment to continuous learning and adaptation ensures that my skills remain at the cutting edge of UX design and strategy.

Work Philosophy

At the heart of my approach to User Experience Research and Strategy is a belief that the most impactful digital products are born at the intersection of empathy, innovation, and strategic vision. My work philosophy revolves around three core pillars:

Empathy-Driven Design:

I firmly believe that understanding the user's perspective—not just their needs, but their emotions, challenges, and aspirations—is the foundation of any successful digital product. This deep empathy for the user guides every research question I pose, every insight I gather, and every strategy I formulate. It’s about creating solutions that resonate on a human level, making technology accessible, intuitive, and empowering.

Strategic Innovation:

Innovation for its own sake can lead to solutions searching for problems. My approach is to anchor innovation in strategic insights, ensuring that every new idea or technology we explore serves a clear, user-centered purpose. This means not only keeping abreast of the latest trends and tools but critically evaluating their potential to enhance user experience and meet business objectives. It's about asking, "How can we do this better?" and "What's next?" with a focus on tangible outcomes.

Collaborative Growth:

I view collaboration as the catalyst for growth—both for products and people. Working alongside designers, developers, stakeholders, and users, I strive to create a culture of open communication, mutual respect, and shared vision. This collaborative environment not only enriches the design process but ensures that we all move forward together, learning from each other and refining our collective approach to UX challenges.

My work philosophy is not just about the processes and methodologies we employ but about fostering a mindset that values curiosity, empathy, and strategic thinking. It's about building bridges—between technology and people, ideas and implementation, challenges and solutions—to create digital experiences that truly make a difference in users’ lives.

Personal Insights

Behind every project and professional milestone lies a mosaic of personal passions, interests, and experiences that shape my approach to User Experience Research and Strategy. Here, I'd like to share a glimpse into the person behind the portfolio, shedding light on the values and visions that drive me.

A Lifelong Learner:

Curiosity is the fuel that powers my journey. From the ever-evolving landscape of technology to human psychology, I’m always excited to learn more. This insatiable curiosity not only keeps me at the forefront of UX research and strategy but also instills a sense of humility and openness to new perspectives. It's a reminder that no matter how much we know, there's always more to learn, discover, and understand.

Empathy Beyond Work:

Empathy, the cornerstone of my professional philosophy, also guides my interactions outside of work. I believe in the power of listening, truly hearing what others are saying, and understanding their viewpoints and experiences. This empathy extends to volunteer work, mentoring, and everyday acts of kindness. It's about making a positive impact, one interaction at a time, fostering a more inclusive and understanding world.

Creativity and Expression:

Creativity isn't just a part of my job; it's a way of life. Whether through playing the violin, writing, or exploring the latest in digital art, I constantly seek new ways to express ideas and emotions. These creative outlets not only provide a balance to the analytical aspects of my work but also inspire fresh insights and innovative solutions. They remind me that at the heart of every user interface or digital product is a story waiting to be told, a connection waiting to be made.

The Great Outdoors:

Nature is my sanctuary—a place where I recharge, reflect, and find inspiration. Whether it's hiking through serene forests, marveling at the vastness of the ocean, or simply enjoying a quiet moment under the stars, the natural world reminds me of the beauty in simplicity and the importance of designing experiences that resonate with people on a fundamental level.

A Vision for the Future:

Looking ahead, I see myself continuing to bridge the gap between humans and technology, creating experiences that not only meet needs but enrich lives. My vision is one of a world where technology serves as a tool for empowerment, connection, and positive change, guided by the principles of empathy, inclusivity, and sustainability.

In sharing these personal insights, my hope is to offer a fuller understanding of who I am—not just as a UX professional but as a person committed to making a meaningful impact through my work and beyond. It's these personal passions and principles that drive me to excel, innovate, and inspire in the field of User Experience Research and Strategy.

Let’s Create Impact Together

Are you ready to elevate your digital products with user-centric research and innovative strategy? Whether you're at the ideation stage or looking to refine an existing product, I'm here to help turn your vision into reality.

I thrive on collaboration and am always on the lookout for new challenges and opportunities to apply my expertise in UX research and strategy. If my approach resonates with you and you're interested in crafting digital experiences that not only meet but exceed user expectations, I'd love to hear from you.

Reach out and let's discuss how we can work together to make a meaningful difference in your project.