Your one-stop-shop for UX Research & Strategy

Hi, I’m Sydney Gennari.

For the past 8+ years I’ve been an UX Researcher and Strategist with a passion for transforming user insights into actionable strategies that drive innovation and user satisfaction.

In a digital world where user experience can make or break success, I stand at the forefront of uncovering what users truly need, want, and expect. Through meticulous research, strategic analysis, and empathetic design thinking, I help businesses not just meet but exceed their users' expectations, crafting digital experiences that are intuitive, impactful, and inspirational.

My Expertise

I’m your partner in piecing together the UX puzzle, from start to finish.

    • Identifying research objectives: Defining clear, actionable research questions based on business goals and user needs.

    • Competitive analysis and benchmarking: Evaluating existing solutions in the market to identify gaps and opportunities.

    • Stakeholder interviews and workshops: Gathering insights from internal stakeholders to understand business constraints and expectations.

    • User interviews and surveys: Designing and conducting qualitative and quantitative research to gather insights about user behaviors, needs, and motivations.

    • Ethnographic research: Observing users in their natural environment to gain a deeper understanding of their interactions and challenges.

    • Usability testing: Evaluating the usability of existing products or prototypes to identify pain points and areas for improvement.

    • Persona development: Creating detailed user personas based on research findings to guide design and strategy.

    • User journey mapping: Mapping out the user's journey to highlight critical touchpoints, pain points, and opportunities for enhancement.

    • Data analysis and synthesis: Interpreting research data to uncover actionable insights and trends.

    • Strategy development: Translating insights into strategic directions for product development, feature enhancements, and user experience improvements.

    • Roadmapping: Prioritizing initiatives and planning the product roadmap in alignment with user needs and business goals.

    • Wireframing and prototyping: Creating prototypes to visualize solutions and test concepts.

    • Information architecture: Structuring and organizing content in a way that's intuitive for users.

    • Interaction design: Designing interactive elements for optimal usability and engagement.

    • Design system development: Establishing a cohesive design language and component library for consistency across the product.

    • Cross-functional collaboration: Working closely with developers, designers, product managers, and other stakeholders to ensure the successful implementation of UX strategies.

    • Agile and Lean UX methodologies: Adapting UX processes to fit into agile development cycles, promoting rapid iteration and continuous feedback.

    • User feedback collection: Implementing mechanisms to gather user feedback on live features for ongoing improvement.

    • Performance analytics and KPI tracking: Using analytics tools to measure user engagement, satisfaction, and goal completion rates.

    • A/B testing: Running experiments to test different solutions and optimize user experiences.

    • Continuous learning: Staying updated with the latest UX trends, tools, and methodologies to continuously improve skills and strategies.

My Services

  • UX Research Services

    My approach is holistic, blending a variety of research methodologies to uncover the deep insights that inform successful, user-centric strategies.

  • UX Strategy Services

    My UX Strategy Services are designed to align user needs with business goals, ensuring your digital products are not only desirable but also viable and sustainable in the long run.

  • Design and Prototyping Services

    My Design and Prototyping Services are focused on transforming insights into tangible, engaging user experiences.

  • Consulting and Workshops

    Through my Consulting and Workshops, I offer organizations the opportunity to tap into deep industry knowledge and practical expertise, fostering an environment of growth and innovation.

  • Specialized Services

    My Specialized Services are designed to address specific areas of UX that require a deep dive into nuanced practices and innovative approaches.

Learn More